Northwind Strategies is a Massachusetts-based political consulting, public affairs and strategic communications firm.

For over two decades, we have provided advice and guidance to state and federal political candidates and elected officials, major corporations and nonprofit organizations, and business and community leaders. We’ve won U.S. Senate and Governor campaigns, implemented successful public relations programs and developed cutting-edge communication strategies for leading corporations, nonprofits and senior executives. Our experience across political, corporate and nonprofit environments gives us a competitive advantage that we use to inform our client’s communication and branding strategies. We bring a complete suite of communication services along with an experienced, talented team of consultants and partners to help our clients achieve their goals.

Current and Past Clients

In
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News

STRIKING RESULTS FOR TEACHERS’ STRIKES...

PoliticsMA . 3.21.23

Although it’s technically illegal for public employees to strike in Massachusetts, we’ve seen a number of teachers’ strikes over the past year. Communities like Brookline, Malden, Haverhill and Woburn have ...Read More

FINALLY – SOMETHING TRUMP AND BIDEN VOTERS...

PoliticsMA . 3.15.23

In the divided and partisan political environment we live in today, it’s increasingly hard to find issues that both Republicans and Democrats agree on. However, when we asked voters about ...Read More

MA VOTERS SUPPORT RAISING THE MINIMUM WAGE...

PoliticsMA . 3.14.23

Despite the fact that a new $15 minimum wage just kicked into effect on January 1, voters in Massachusetts clearly support raising it even further – to $20 an hour. Voters ...Read More

THE SAD LEGACY OF JIM LYONS (OR,...

PoliticsMA . 3.9.23

In 2018, Governor Charlie Baker and the Republican Party earned 1,781,341 votes across the Commonwealth, sweeping to victory. Just four years later, Republican Geoff Diehl managed to get less than half ...Read More

THE TWO MOST POPULAR POLITICIANS IN MA...

PoliticsMA . 3.8.23

In our first in a series of polls tracking the favorability of the top elected leaders in the Commonwealth, something strange happened. The two politicians with the highest net favorability ...Read More

TURNS OUT, RENT CONTROL IS PRETTY POPULAR...

PoliticsMA . 3.7.23

Somewhat lost in dueling media stories, Boston City Council debates and a paid advertising campaign by the real estate industry was how real voters feel about rent control. So we ...Read More

Our Services

Northwind Strategies offers full service strategic communications, campaign management, and public affairs services for corporations, non-profits, and grassroots campaigns and initiatives.

Comprehensive Communications

Your story deserves to be told. As communications consultants, we raise our clients’ profiles on various stages. We help organizations, companies, leaders and campaigns establish a strong message, then weave those values and priorities through a comprehensive communications plan that may include public relations, government relations, digital strategy and more. We also identify and foster the unique perspectives of team members to develop thought leadership campaigns that celebrate expertise and insight on a wide range of topics. As our partner, you have our 24/7 strategic advice and guidance.

Press / Media Outreach

NWS can develop overarching external messaging and, in conjunction with our client, design and execute an earned media campaign that advances the campaign’s goals. Our public relations work includes:

- Pitching and placing news stories in local and regional outlets
- Drafting press materials, such as releases, advisories, letters to the editor and op-eds.
- Handling incoming media requests.
- Setting up interviews and off-the-record conversations
- Providing media training for any “on-the-record” speakers for the project.

Social Media Engagement

Social media is an important vehicle for engaging with the local community, providing timely information, pushing back on false or misleading attacks, and identifying influencers and opinion leaders. Our team will conduct an initial assessment of the various local social media platforms, develop a strategy to engage with them in support of your project, and work with your team to execute a daily plan that takes advantage of opportunities and rapidly responds to attacks and disinformation.

Grassroots / Influencer Operations

Northwind Strategies has developed many winning grassroots outreach campaigns. We leverage that experience to build unique community engagement programs tailored to the community and specific attributes of each project and client. We provide weekly updates to track progress, make adjustments, and support goals like driving attendance at community meetings or public hearings. We also have experience developing and directing targeted influencer campaigns to leverage support from key community leaders, elected officials, activists, and social media influencers.

Proprietary Data Analysis / Targeting Model

NWS has developed a proprietary data analytical model based on city / town level election data compiled over many different elections over the past twenty years. We use that model internally for our clients to give them an advantage when developing a community outreach strategy, targeting our communications efforts and identifying persuadable groups.

Paid Media Creation / Buying

We have an experienced team of creative professionals and media buying experts to help our clients create persuasive, winning TV, radio, and digital advertising. Our creative work has supported winning statewide and federal political campaigns, ballot questions, and public policy efforts for major corporate and non-profit organizations. We combine strategy, creative, targeting and efficient media placement to help our clients change minds and achieve their goals.

Our Senior Team

Our team has served as senior strategists, consultants and campaign managers to winning Massachusetts campaigns for US Senate (Elizabeth Warren 2012), Governor (Deval Patrick 2006, 2010), Treasurer (Tim Cahill 2002, 2006, Steve Grossman 2010) Auditor (Suzanne Bump 2014, 2018, Diana DiZoglio 2022), Congress (Niki Tsongas 2006, Joe Kennedy 2012, Jake Auchincloss 2020) and many county, state legislative and ballot campaigns. Members of our team have served as chiefs of staff to the Governor and Treasurer of Massachusetts, and in other senior state and federal government roles.

We’ve also won local development referendum campaigns and conducted successful community outreach campaigns in support of major development projects like Riverside, Washington Place and Northland’s Newton development. In addition, Northwind Strategies has served as senior strategists and communication consultants for major corporations and statewide business and trade organizations.