Northwind Strategies offers full service strategic communications, campaign management, and public affairs services for corporations, non-profits, and grassroots campaigns and initiatives.
Strategic Advice and Guidance
Our team at Northwind Strategies has extensive experience working to guide projects through the local approval process. That includes helping to develop a government outreach plan, advising on interactions with local and state agencies, and helping to develop a comprehensive community outreach and engagement program.
Proprietary Data Analysis / Targeting Model
NWS has developed a proprietary data analytical model based on city / town level election data compiled over many different elections over the past twenty years. We use that model internally for our clients to give them an advantage when developing a community outreach strategy, targeting our communications efforts and identifying persuadable groups.
Social Media Engagement
Social media is an important vehicle for engaging with the local community, providing timely information, pushing back on false or misleading attacks, and identifying influencers and opinion leaders. Our team will conduct an initial assessment of the various local social media platforms, develop a strategy to engage with them in support of your project, and work with your team to execute a daily plan that takes advantage of opportunities and rapidly responds to attacks and disinformation.
Grassroots / Influencer Operations
Northwind Strategies has developed many winning grassroots outreach campaigns. We leverage that experience to build unique community engagement programs tailored to the community and specific attributes of each project and client. We provide weekly updates to track progress, make adjustments, and support goals like driving attendance at community meetings or public hearings. We also have experience developing and directing targeted influencer campaigns to leverage support from key community leaders, elected officials, activists, and social media influencers.
Press / Media Outreach
NWS can develop overarching external messaging and, in conjunction with our client, design and execute an earned media campaign that advances the campaign’s goals. Our public relations work includes:
Pitching and placing news stories in local and regional outlets
Drafting press materials, such as releases, advisories, letters to the editor and op-eds.
Handling incoming media requests.
Setting up interviews and off-the-record conversations
Providing media training for any “on-the-record” speakers for the project.
Paid Media Creation / Buying
We have an experienced team of creative professionals and media buying experts to help our clients create persuasive, winning TV, radio, and digital advertising. Our creative work has supported winning statewide and federal political campaigns, ballot questions, and public policy efforts for major corporate and non-profit organizations. We combine strategy, creative, targeting and efficient media placement to help our clients change minds and achieve their goals.