Northwind Strategies is a Massachusetts-based political consulting, public affairs and strategic communications firm. Over the last 20 years, our team has run and won more statewide races in Massachusetts than any other consulting firm. We’ve led multiple successful community outreach campaigns for development projects and run cutting-edge public affairs and communications programs for some of the leading corporations and senior executives in New England. We bring a complete suite of public affairs and communication services along with an experienced, talented team of consultants and partners to help our clients win.

In
The
News

Hardworking young people are building our future....

Kansas City Star  .    5.28.20
As COVID-19 relief continues to roll out in stages, it’s been noted more and more that an entire generation of young adults is being overlooked. But largely invisible is a segment of young adults already ...Read More

Youth, Disconnected: Coronavirus Shutdown Leaves Some Behind...

PEW Trusts  .    5.1.20
After two weeks of “mental toughness” training, 20 teenagers and young adults in a YouthBuild daily program in Enid, Oklahoma, were on the cusp of turning their lives around. Out of ...Read More

Brayton Point owners say wind industry showing...

Boston Herald  .    4.20.20
SOMERSET — With the cooling towers and chimneys demolished and a lot of other structures taken down on the Brayton Point Commerce Center site,significant progress toward getting the property ready ...Read More

With a ‘yes’ vote on March 3,...

The Boston Globe  .    2.21.20
America’s wealthy suburbs need to change. They need to allow more affordable housing, so that low-income families can access top-notch public schools and the lifetime opportunities they create. They need ...Read More

State lawmakers eye system to bring offshore...

State House News Service  .    6.20.19
One of the companies that would be interested in bidding for a transmission project is Anbaric, a Wakefield-based company that focuses exclusively on transmission. Stephen Conant, an Anbaric partner and ...Read More

Anbaric Renewable Energy Center coming to Brayton...

Fall River Herald News  .    5.13.19
SOMERSET — A planned facility that would convert and store electricity generated by offshore wind turbines was unveiled at Brayton Point early Monday morning. “I think this will be the single ...Read More
Our Services

Northwind Strategies offers full service strategic communications, campaign management, and public affairs services for corporations, non-profits, and grassroots campaigns and initiatives.

Strategic Advice and Guidance

Our team at Northwind Strategies has extensive experience working to guide projects through the local approval process.  That includes helping to develop a government outreach plan, advising on interactions with local and state agencies, and helping to develop a comprehensive community outreach and engagement program.

Proprietary Data Analysis / Targeting Model

NWS has developed a proprietary data analytical model based on city / town level election data compiled over many different elections over the past twenty years.  We use that model internally for our clients to give them an advantage when developing a community outreach strategy, targeting our communications efforts and identifying persuadable groups.

Social Media Engagement

Social media is an important vehicle for engaging with the local community, providing timely information, pushing back on false or misleading attacks, and identifying influencers and opinion leaders. Our team will conduct an initial assessment of the various local social media platforms, develop a strategy to engage with them in support of your project, and work with your team to execute a daily plan that takes advantage of opportunities and rapidly responds to attacks and disinformation.

Grassroots / Influencer Operations

Northwind Strategies has developed many winning grassroots outreach campaigns.  We leverage that experience to build unique community engagement programs tailored to the community and specific attributes of each project and client.  We provide weekly updates to track progress, make adjustments, and support goals like driving attendance at community meetings or public hearings. We also have experience developing and directing targeted influencer campaigns to leverage support from key community leaders, elected officials, activists, and social media influencers.

Press / Media Outreach

NWS can develop overarching external messaging and, in conjunction with our client, design and execute an earned media campaign that advances the campaign’s goals. Our public relations work includes:

    • Pitching and placing news stories in local and regional outlets
    • Drafting press materials, such as releases, advisories, letters to the editor and op-eds.
    • Handling incoming media requests.
    • Setting up interviews and off-the-record conversations
    • Providing media training for any “on-the-record” speakers for the project.

Paid Media Creation / Buying

We have an experienced team of creative professionals and media buying experts to help our clients create persuasive, winning TV, radio, and digital advertising.  Our creative work has supported winning statewide and federal political campaigns, ballot questions, and public policy efforts for major corporate and non-profit organizations.  We combine strategy, creative, targeting and efficient media placement to help our clients change minds and achieve their goals.
Our Senior Team

Our team has served as senior strategists, consultants and campaign managers to winning Massachusetts campaigns for US Senate (Elizabeth Warren 2012), Governor (Deval Patrick 2006, 2010), Treasurer (Tim Cahill 2002, 2006, Steve Grossman 2010) Auditor (Suzanne Bump 2014, 2018), Congress (Niki Tsongas 2006, Joe Kennedy 2012, Jake Auchincloss 2020) and many county, state legislative and ballot campaigns.  Members of our team have served as chiefs of staff to the Governor and Treasurer of Massachusetts, and in other senior state and federal government roles.

We’ve also won local development referendum campaigns in cities like Newton and conducted successful community outreach campaigns in support of major development projects like Riverside, Washington Place and Northland’s Newton development. In addition, Northwind Strategies has served as senior strategists and communication consultants for major corporations and statewide business and trade organizations.

Neil Morrison
Neil MorrisonManaging Partner
Zac Carpman
Zac CarpmanDigital Coordinator
Sarina Tracy
Sarina TracyVice President
Doug Rubin
Doug RubinFounding Partner
Kyle Sullivan
Kyle SullivanPartner
RT @YouthBuildUSA: Thank you for championing #YouthBuild and recognizing our amazing @AmeriCorps members, @SecMartyWalsh! We’re grateful to…
3 months ago
RT @SecMartyWalsh: During this #AmeriCorpsWeek, I'd like to thank members of @AmeriCorps who make a difference in our communities every day…
3 months ago
RT @SarinaTracy: *Big* news from Roxbury-based @YouthBuildUSA — and a testament to the bright futures they help create for young people all…
4 months ago
RT @DevalPatrick: My statement on the killers of Ahmaud Arbery being convicted on all counts in their federal hate crimes trial: https://t.…
4 months ago
RT @DevalPatrick: 🎧 On the latest episode of #BeingAmerican, I sit down with @DavidPepper to talk about the threats to American democracy (…
4 months ago
RT @SarinaTracy: "My professional & personal experiences have been informed by the simple idea of redemption. Personally, like Koonce & All…
4 months ago