Just about the only excitement contained in Verizon’s announcement Monday that it plans to buy Yahoo’s core business for $4.83 billion could be found in the exclamation point lodged in Yahoo!’s trademarked name.

“There was a collective yawn in the industry,” said Eric Goodness, lead Verizon analyst at Gartner.

Yahoo made its name 20 years ago as an online portal. Remember portals?

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