Just about the only excitement contained in Verizon’s announcement Monday that it plans to buy Yahoo’s core business for $4.83 billion could be found in the exclamation point lodged in Yahoo!’s trademarked name.
“There was a collective yawn in the industry,” said Eric Goodness, lead Verizon analyst at Gartner.
Yahoo made its name 20 years ago as an online portal. Remember portals?