…Johnson’s campaign team is familiar with using an untraditional playbook to propel underdog candidates… Another campaign adviser, Doug Rubin, helped elect Deval Patrick as the first African-American governor of Massachusetts. Like Johnson, Patrick was a Harvard Law School graduate with no political experience prior to running — and was initially viewed as a long-shot. He ended up winning his primary in a landslide against the state’s attorney general and a free-spending venture capitalist.