With more than 35 years of work in media, public relations strategy, media relations, crisis communications and politics, Larry brings unparalleled experience in managing multi-layered communications challenges and a solid understanding of the rhythm of the media and how public issues play out in today’s 24/7 media world. He frequently provides strategic counsel to clients who need a focused and often aggressive strategy.
Larry has also helped many organizations navigate crises and other immediate challenges, including but not limited to, helping a highly acclaimed doctor accused of poor management at a public university, assisting a youth treatment center dealing with allegations of employee misconduct, and working with a leading direct mail marketing company – with billions of dollars at stake – during the anthrax mail scare following 9/11.
For 12 years Larry was Senator John Kerry’s Washington, D.C. press secretary and served as the Massachusetts state director and senior communications advisor during the Senator’s 1996 re-election campaign. He also served as a special communications advisor in Iowa during the last week of the caucus campaign in January 2004 and was a media relations advisor for Senator Kerry’s family during the Presidential campaign. More recently, he served as a senior communications strategist in Governor Deval Patrick’s 2010 re-election campaign, and was the Governor’s communications advisor in his first run in 2006 as well.
A specialist in environmental and energy issues, Larry served as press secretary in the Massachusetts Office of Energy Resources during the frequent energy crises of the early 1980’s, and is the former director of communications for the international headquarters of the Nature Conservancy, a highly respected conservation organization.
Larry is an adjunct professor at Boston University’s School of Communications, where he teaches senior and graduate level public relations courses. He received a Bachelor of Science degree from the University of Massachusetts at Amherst and spent time in a special exchange program at Ohio University’s School of Journalism. Larry previously sat on the Board of Trustees of the Nature Conservancy Massachusetts Chapter.
In June 2010, he was named one of the leading strategic communications specialists in Massachusetts according to Campaigns and Elections magazine.